
Marketing Matters
66 Harrow Lane, Maidenhead, Berks. SL6 7PA UK
Phone: +44 1628 416555
Fax: +44 1628 416555
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OBICO Interviewing: Getting the Views That Count
Only two people understand your brand: the people who buy it and the people who sell it. To make your brand work, both must be motivated by it.
To understand the people who buy, you have to talk to them and you only get one chance at an interview.
When it is with senior personnel, it is important that the interview is incisive and accurate.
OBICO provides intelligent interviewing services which get the information simply and effectively.
· High level interviewing
· Focus groups
· Pharmaceutical
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