Marketing Matters

66 Harrow Lane, Maidenhead, Berks. SL6 7PA UK

Phone: +44 1628 416555

Fax: +44 1628 416555

E-mail:info@obico.co.uk

People know a lot.  The problem is getting that knowledge out in the most productive way possible.  Successful workshopping is the best way of utilising co-workers knowledge understanding and experience to develop a business whether it is for NPD, setting business goals, developing the organisation as a whole or setting the framework for brand positioning.  

OBICO has developed objective-based workshopping methodologies which avoid all the classic problems of workshops - polarisation within the group, lack of co-operation, lack of involvement - and stimulate a group to produce output which is effective.

OBICO Workshopping

Workshop to:

· Generate brand positionings

· Create new product concepts

· Identify competitive advantages

· Set goals

 Establish corporate direction