Marketing Matters

66 Harrow Lane, Maidenhead, Berks. SL6 7PA UK

Phone: +44 1628 416555

Fax: +44 1628 416555

E-mail:info@obico.co.uk

With years of experience of running market research projects in twenty-three countries, OBCIO can provide a tailor-made package to answer your needs using top professional recruiters and interviewers in local languages.

OBICO offers a research service with a difference - we design and co-ordinate projects and analyse and report results, running fieldwork through a network of local fieldwork companies.  This way we can keep the costs of international research down by ensuring that there is no large cost base to be passed on to clients.

Research is a tool which needs to be applied properly to get results that can be used.  Too much time and money is spent on research that cannot be used and too little time is often spent in the design stage to ensure that results will provide a client with the answers they need. OBICO aims to cut out waste by good design and to provide results that are comprehensible and usable

OBICO Research Consultancy

þ Avoid unnecessary research.

þ Aim to research for results.

þ Ask questions not answers.

þ Know what you want to know.

þ Time spent on design

is time well spent.

þ Simplicity is the essence of good design.