Marketing Matters

66 Harrow Lane, Maidenhead, Berks. SL6 7PA UK

Phone: +44 1628 416555

Fax: +44 1628 416555

E-mail:info@obico.co.uk

OBICO's approach to branding is very pragmatic: Branding is about selling.

Everything we do in sales and in marketing, in advertising, in pack design, in pricing and in all the rest of the marketing mix is about one thing only - choice.  It is about how we affect choice in the consumers' minds so that they choose us rather than competitive alternatives.  Before any of the processes we use to bring our product to the consumer can function, we must identify what could be at the core of our offer to the consumer that will make them choose us.  This provides the basis for all the other marketing disciplines and turns the product into a successful brand.

We use combinations of research and workshopping to find and implement the optimum positioning and architecture for your brands to maximise the effectiveness and efficiency of your sales

OBICO Marketing